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Hindu Collegeof Management

MBA Marketing - Curriculum

Common curriculum for MBA programs across all specializations.

Semester I

  • 1Management & Organizational Behavior
  • 2Quantitative Techniques for Management
  • 3Business Environment and Legislation
  • 4Fundamentals of Accounting
  • 5Business Communication
  • 6Life Skills & Soft Skills
  • 7IT Applications for Management
  • 8MS Excel (Lab)
  • 9Elective Foundation: Managerial Economics / E-Business / Technology Management

Semester II

  • 1Business Law
  • 2Financial Management
  • 3Marketing Management
  • 4Production & Operations Management
  • 5Human Resources Management
  • 6Mentoring & Coaching Skills
  • 7Research Methodology
  • 8Minor Research Project using Statistical Packages
  • 9Elective Foundation: Entrepreneurship Development / Business Intelligence / Cyber Security
  • 10MOOC's

Semester III (Core)

  • 1Business Policy & Strategic Management
  • 2Decision Support Systems & MIS
  • 3Business Ethics & Corporate Governance
  • 4Case Study / CSR Presentation

Semester III (Specialization Electives - Choose any 2)

  • 1Marketing: Advertising & Brand Management
  • 2Marketing: Customer Relationship Management
  • 3Marketing: Retail Management
  • 4Finance: Security Analysis & Portfolio Management
  • 5Finance: International Financial Management
  • 6Finance: Basics of Taxation
  • 7HRM: Industrial Relations & Labor Laws
  • 8HRM: Management Training & HRD
  • 9HRM: Organizational Change & Organizational Development
  • 10Business Analytics: Introduction to Business Analytics Tools
  • 11Business Analytics: Data Visualization & Predictive Analysis
  • 12Business Analytics: Big Data Analytics

Semester IV (Core)

  • 1Global Business
  • 2Knowledge Management
  • 3Business Analytics Lab
  • 4Data Analytics using Python

Semester IV (Specialization Electives - continue same groups)

  • 1Marketing: Logistics & Supply Chain Management
  • 2Marketing: Rural & Agricultural Marketing
  • 3Marketing: Social Media & Digital Marketing
  • 4Finance: Financial Derivatives
  • 5Finance: Management of Financial Services
  • 6Finance: Corporate Taxation
  • 7HRM: International Human Resource Management
  • 8HRM: Talent Management
  • 9HRM: Compensation Management
  • 10Business Analytics: Enterprise Resource Planning
  • 11Business Analytics: Business Forecasting & Optimization
  • 12Business Analytics: Machine Learning & Data Mining

Internship & Project

  • 1Internship / Project Work
  • 2Project Viva-Voce
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